Bringing together representatives from the NHL, USA Hockey and Penn State, Snee helped create a strategic plan called “the Campus Effect” that aided Arizona State in its Division I hockey launch. In reaching out to Arizona State and other institutions, the group uses Penn State’s rapid success as a blueprint; the Nittany Lions began NCAA play in 2012, frequently sell out games at Pegula Ice Arena, and have turned around $1 million in net revenue, according to reports.